Top 10 Benefits of GPS Tracking

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The benefits of GPS tracking are invaluable in any field service business.

Field employee management can be painful without a GPS tracker.

You must ensure that your drivers follow the assigned routes and avoid getting lost.

A commercial GPS tracker gives you unprecedented access and control to your field service or delivery operations.

GPS tracking software can also reduce operational expenses and improve productivity and customer satisfaction.

But that’s not all.

Here are many other advantages of car GPS tracking.

#1 Help Keep an Eye on Your Field Employees

Vehicle asset tracking is one of the primary benefits of the GPS vehicle tracking system.

Are your employees sticking to the schedule to meet your clients?

Are they taking long personal breaks?

Are they running personal errands while they’re supposed to be working?

Since you can’t see them, you can’t possibly know.

GPS fleet management system can help here.

An asset tracker helps you find out where your field reps or delivery drivers are in real-time.

So, no matter where you are or what time of day, you can check up on your employees to ensure they’re doing what they’re supposed to.

#2 Make Sure Your Employees Do Not Get Lost

When your employees get lost, they’ll run behind schedule and will not be able to arrive at their appointments on time. This won’t do well for your business’s reputation.

A delivery route planner with a built-in fleet tracking system will help your employees figure out how to get from point A to point B without getting lost.

More importantly, the routes produced by the route planner are always fully optimized.

And they’re always the shortest and most efficient routes possible.

The probability of lost team members reduces because they have an exact route with correct addresses.

#3 Improve Driver Safety – Another Biggest Benefit of GPS Tracking

GPS tracking app protects your field employees from physical harm.

Besides showing you where they currently are, the monitoring software also informs you of their current vehicle speeds.

It has a speed alert feature that automatically notifies you when a driver speeds up.

You can then contact your driver immediately to slow down and prevent any chances of road mishaps.

Moreover, if an employee’s vehicle stands still, you can contact the driver to learn why they are not moving?

If the driver informs you that they got into an accident, you can immediately dispatch a person or a team to help the employee.

This will further improve driver safety since staying on the road during an accident for a long time is dangerous.

Here are some tips on how to prevent aggressive driving and reckless driving.

Also, learn these road safety tips that driving schools do not teach.

#4 Help Avoid Customer Disputes

Another benefit of the GPS vehicle tracking system is that it can help avoid customer disputes as you will have the delivery details.

For example, you will know the exact time a driver arrived at a location and how long they stayed at the site.

So, if a customer complains about late delivery or appointment, you will have data to know the truth.

#5 A GPS Tracking App Helps Make Informed Decisions

GPS tracking device collects detailed information about your fleet’s activity.

With this tracking data, you’ll be able to assess your drivers more accurately.

You’ll know if your fuel efficiency techniques are working or not. You’ll also better comprehend how often your vehicles need maintenance.

Reviewing the data collected with a GPS tracking device for cars can identify bottlenecks that slow your drivers down.

In the future, you’ll know to avoid these areas when planning routes so your drivers can visit your customers without using as much time/gas.

Overall, you’ll be able to make more informed decisions about using your business’s resources.


Want To See For Yourself How Route4Me Can Help With Last-Mile Delivery Tracking?

Whether you want to improve driver safety and productivity, reduce the insurance premium or increase customer retention… Route4Me helps you achieve that!


#6 Recover Stolen Vehicles

GPS monitoring software helps you track your asset locations in real-time.

You can see whenever an asset moves outside the regular hours or to a specified location, which could signify theft.

You can immediately contact the police and share the data to help them recover your vehicle and assets quickly.

That is how one of our clients in New Jersey recovered their stolen assets.

In January, a driver parked the company vehicle without locking it and with the keys inside while grabbing a cup of coffee.

To his utter surprise, the vehicle was gone with the assets inside it when he returned.

He immediately informed the company manager, who then located the vehicle by logging in to the GPS fleet management system.

The company informed the police and shared the vehicle’s location with them, and the cops recovered the car within two hours.

A stolen vehicle could cost tens of thousands of dollars to replace – and then there’s the cost of whatever you were transporting in that vehicle, which might be even more expensive.

Can your business afford an expense like that?

With a GPS tracking app, you’ll have a good chance of recovering any stolen vehicle, avoiding the cost of losing a car.

#7 Reduce Insurance Premiums

An insurance provider only makes money when the premiums they collect add up to more than the claims they need to cover.

The less likely you make a claim, the less an insurance provider will charge you for premiums.

Many insurance providers have programs that reduce premiums and deductibles for businesses that track their vehicles.

In addition to showing you where your drivers are, an app for GPS tracking will show you how fast they’re going.

You can use this data to prove to your insurer that your drivers follow the speed limit.

This data can confirm that your drivers aren’t making sudden stops or accelerations.

Your insurer will know your drivers are less likely to get into an accident and, therefore, less likely to file a claim. That’s how they can afford to charge you less for your insurance.

Long story short, GPS tracking software allows you to prove to providers that your field employees drive safely.

That’ll knock a few dollars off your premiums, which frees up funds for other areas of your business. This is one of the most significant cost benefits of GPS tracking devices.

#8 GPS Tracking Software Improve Driver Productivity

One of the critical benefits of GPS fleet tracking is that you don’t even need to look at it for it to affect.

When drivers know they’re being watched, they’ll know they can’t mess around.

You’ll get more bang for your buck from your payroll dollars.

Another advantage of GPS tracking is that it allows you to assess driver performance accurately.

You’ll see what your drivers are doing en route in real-time.

That information lets you know which drivers deserve a raise and need more training.

Your drivers will see that the raises and promotions you dole out are based on objective assessments, so they’ll have all the necessary incentives to work hard for you.

#9 Increase Customer Retention

Fleet tracking software also makes geofencing possible.

Geofencing involves drawing custom borders over a real-world map. You can then set it up to trigger specific actions when your drivers cross through those borders.

For example, geofences automatically send your customers a text message when your driver is about to arrive.

Also, an advanced route optimizer with built-in GPS monitoring automatically updates the estimated time of arrivals (ETAs) to reflect your drivers’ whereabouts.

So, no matter what happens, the ETAs you give your customers will always remain accurate.

They’ll appreciate the notice and keep on doing business with you.

#10 Enhance Your Equipment

High-tech equipment like automated forklifts is costly.

To get a good ROI on such equipment, you must keep it running as efficiently as possible. Every second they’re idle is a waste of money.

GPS tracking app can help here as well.

The benefits of GPS tracking aren’t just limited to cars on roads – it can make the equipment in your warehouse move more efficiently, too.

You’ll be able to monitor equipment to ensure safety protocols are met. And an asset tracker collects data that will help you streamline your operations, thus improving delivery speed and reducing costs.

Final Thoughts on the Benefits of GPS Tracking

A commercial GPS tracker is necessary to control your expenses and improve efficiency and revenue. Many GPS trackers are available, but it would be best if you opt for a route planner instead of purchasing a standalone GPS tracker.

The best route planners come with an app for GPS tracking. So, you can plan routes and track vehicles in the same software. You don’t need to purchase any additional tracking software. Therefore, you can save costs and don’t need to spend significant time learning and managing multiple software.


Want To See For Yourself How Route4Me Can Help With Last-Mile Delivery Tracking?

Whether you want to improve driver safety and productivity, reduce the insurance premium or increase customer retention… Route4Me helps you achieve that!


About author: Rahul Dasgupta

Rahul Dasgupta is a content writer with over 20 years of work experience. He holds a master’s degree in computer science and has written thousands of blog posts on route planning and scheduling, making it easy for readers to learn about these complex topics. Rahul enjoys playing tennis in his spare time and loves cuddling with his pet labrador Shinu. Rahul is a big fan of Roger Federer, Messi, and Bill Gates - he admires their drive to be the best at what they do and their philanthropic efforts.


About Route4Me

Route4Me has over 40,000 customers globally. Route4Me's Android and iPhone mobile apps have been downloaded over 2 million times since 2009. Extremely easy-to-use, Route4Me's apps create optimized routes, synchronize routes to mobile devices, enable communication with drivers and customers, offer turn-by-turn directions, delivery confirmation, and more. Behind the scenes, Route4Me's operational optimization platform combines high-performance algorithms with data science, machine learning, and big data to plan, optimize, and analyze routes of almost any size in real-time.