Top 5 Tactics for Sustainable Last-Mile Delivery

Sustainable Logistics V1@2x
Sustainable Logistics V1@2x

The astounding growth of eCommerce has made the amount of carbon emissions skyrocket, making sustainable last-mile more crucial than ever.

According to Statista, the total emissions caused by parcel shipping may generate 25 million tons of carbon dioxide by 2030.

Last-mile delivery sustainability is not just about reducing the emissions of your vehicles. It can also help you win new customers and improve your brand image.

Today’s customers are more environmentally-conscious than ever. According to a survey from, 43% of consumers said they would prefer to shop with a retailer if they offer sustainable delivery options.

Learn four reasons why sustainable logistics should be your top priority.

But how can you mitigate your carbon footprint caused by last-mile delivery?

Below are the top five tactics you can use to reduce your brand’s impact on the environment.

Promote Green Delivery Option

Thanks to Amazon, faster delivery is now the norm. But fast shipping increases total carbon emissions by up to 15% and expenses by up to 68%, according to a group of researchers at MIT.

There could be times when your vehicle may run half-empty to service a same-day delivery. Also, next-day or same-day delivery options are not good for the environment, which customers often don’t realize.  Communicating that information to consumers and providing a slower-speed choice may help negate carbon emissions and make your last-mile sustainable.

MIT’s sustainable logistics initiative ‘green button project’ highlights that companies can change shopping habits by enabling consumers green choices.

The researchers found that explaining the environmental benefits of slower delivery to consumers worked much better than offering them financial incentives.

30% of customers who didn’t choose a slower delivery for financial incentives said they would prefer waiting longer for their deliveries when given environmental incentives.

The most fruitful way to influence customers to wait was by explaining their fast delivery choices in terms of trees. MIT researchers found that explaining this through “trees” was more effective.

For example, they asked consumers to save a hundred trees or opt for faster shipping. When posed with this, 40% said they’d wait. By using trees to explain the environmental impact of fast delivery options, companies can cut their last-mile delivery carbon footprint by 25%.

This can also increase customer satisfaction as customers can see that these companies are breaking down environmental jargon into more understandable terms, making it easier for them to understand and adapt to making it a pro-environmental choice.

In fact, according to an Accenture report, 43% of consumers are more likely to choose retailers that offer more sustainable delivery options.

However, you can still reward customers as well for choosing the green delivery option. For example, Amazon offers credits if customers select no-rush delivery.


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Whether you want to slash the time it takes you to plan routes for your drivers, increase the number of stops they can make, or keep your customers satisfied knowing that your drivers show up on time… Route4Me helps you achieve that!

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Use Electric Vehicles for Sustainable Last-Mile Delivery

Traditional delivery fleets rely on fossil fuel-powered vehicles, which emit a lot of CO2. So,  many eCommerce, transportation, and logistics companies such as UPS and Amazon have already started looking for alternatives.

Although delivery vehicles may contribute to a tiny portion of the traffic in urban areas, they generate over 50% of overall emissions for specific contaminants, according to University of California Institute of Transportation Studies researchers. Therefore, it’s time that you start including electric vehicles in your arsenal.

But the problem with electric vehicles is the batteries are not very efficient. They don’t come with enough storage, limiting the range of vehicles.

Plus, the distance your electric vehicles can cover can vary significantly depending on the brands and models you use. Electric vehicles travel only a few hundred miles per charge.

However, you can solve this problem and ensure a sustainable last-mile by using advanced route optimization software. For example, the Route4Me route planner helps you plan the fastest and shortest routes while factoring in several constraints so that your drivers can visit more stops without losing battery power.

Route4Me has prevented 10 billion miles from being driven and reduced CO2 emissions by over 10 Billion. And it cleaned up enough air, equal to planting more than 87 million trees. Learn more about Route4Me’s Environment and Sustainability (ESG) initiatives.

Encourage Click and Collect or Buy Online Pickup In-Store (BOPIS)

Click and collect, also known as buy online & pick up in-store (BOPIS), is a package delivery method that allows online shoppers to pick up their orders from predetermined locations instead of getting them delivered to their homes or offices.

Implementing a click and collect model can help you boost your sales, especially during the holiday season. According to an Adobe survey of over a thousand American consumers, 82% of BOPIS shoppers are likely to shop for additional items while picking up their orders.

Large retailers like Walmart, Best Buy, and Target have already started offering curbside pickup and are reaping the benefits, so you shouldn’t be left behind.

There are many other benefits of the click and collect model apart from ensuring sustainable last-mile delivery. They include offering better visibility into the chain of custody and fulfillment flow, strengthening customer relationships, saving on delivery costs, and most importantly, saving the environment.

Offering click and collect options can decrease traffic because public transport commuters may pick up their order to or from work.

Secondly, vehicles don’t cause nearly as much congestion as double-parked delivery trucks, especially in urban areas. So, the overall environmental impact is much less, and more importantly, it’s cost-effective.

You can improve sustainability, also by switching to other micro-fulfillment centers such as automated lockers and local smaller warehouses, which could reduce harmful emissions and traffic congestion.

Last year, Accenture did a study to find out the impact of local fulfillment centers for eCommerce using data from Chicago, London, and Sydney, and the analysis was revealing. They found a micro-fulfillment strategy in cities could lower last-mile emissions by between 17-26% by 2025.


Offering curbside pickup service is easy with Route4Me. It comes with a curbside pickup app that seamlessly integrates with any eCommerce platform. Once integrated, you can manage multiple pickup stores, not miss any customer pickups, save time on order matching and do lore.

Here’s a comprehensive guide to click and collect delivery and how to set it up.

Optimize Delivery Routes to Make Your Last-Mile Delivery Sustainable

Route optimization is an integral part of a successful last-mile delivery management system. By making your route planning process efficient, you can reduce fuel bills and make your last mile more eco-friendly.

More efficient routes mean your drivers will cover fewer miles and spend less time on the road. It will also help keep your equipment in excellent condition.

Pen and paper or excel sheet-based route planning process cannot make your routes foolproof. You won’t have any concrete data to make your routes well-optimized and rely more on guesswork. This is where Route4Me’s trucking GPS app can help you.

Our software uses sophisticated algorithms to plan fuel-efficient routes with accurate driving directions for delivery drivers.

Route4Me’s multi-stop route planner factors in weather conditions, traffic congestion, sunrise and sunset times, left and U-turns, roadblocks, delivery time windows, load, height, weight, and more constraints to ensure less time is wasted on the road.

You can reduce last-mile emissions and fuel costs, and the number of vehicles on the road. This allows you to pass on the savings to customers in the form of lower prices and free delivery.

Companies like UPS and Hermes, which deliver millions of parcels each year, even use route optimization software to calculate the most efficient routes to reduce carbon footprint.

Let Your Customers Track Delivery Status in Real-time

Real-time tracking and communications via SMS or app with the end customer can reduce failed deliveries and improve first-time door opens, and cut down the repetitive trips your drivers would have had to make for making their deliveries again. That means saving fuel and zero unnecessary carbon emissions.

Also, good customer communication is critically important for delivering some specific goods, perishables, for example. If you fail to promptly deliver the goods to the customers, the waste becomes more than just fuel— it becomes the product itself.

Route4Me’s delivery route planner solves this problem. It offers a customer alerting and notification feature to keep your customers informed about their orders automatically through email, SMS, or voice call.

In this way, the customers will know when their orders are close by. And you won’t need to reschedule deliveries, thereby wasting fuel and emitting more carbon.

Also, Route4Me offers a customer portal that helps you save fuel in the same way as the feature above. Customers can log in to this portal and track their orders by themselves.

Conclusion about Sustainable Last-Mile Delivery Strategies

In the next ten years, the demand for last-mile deliveries is forecasted to grow by 78%, and emissions from those could increase by over 30% in 100 cities across the world, according to a study by the World Economic Forum.

However, by building the proper infrastructure and adopting route planner companies can significantly bring down last-mile emissions and costs.


Want To See For Yourself How Route4Me Can Boost Your Profits?

Whether you want to slash the time it takes you to plan routes for your drivers, increase the number of stops they can make, or keep your customers satisfied knowing that your drivers show up on time… Route4Me helps you achieve that!

Start Free 14 Day Trial

About author: Rahul Dasgupta

Rahul Dasgupta is a content writer with over 20 years of work experience. He holds a master’s degree in computer science and has written thousands of blog posts on route planning and scheduling, making it easy for readers to learn about these complex topics. Rahul enjoys playing tennis in his spare time and loves cuddling with his pet labrador Shinu. Rahul is a big fan of Roger Federer, Messi, and Bill Gates - he admires their drive to be the best at what they do and their philanthropic efforts.


About Route4Me

Route4Me has over 40,000 customers globally. Route4Me's Android and iPhone mobile apps have been downloaded over 2 million times since 2009. Extremely easy-to-use, Route4Me's apps create optimized routes, synchronize routes to mobile devices, enable communication with drivers and customers, offer turn-by-turn directions, delivery confirmation, and more. Behind the scenes, Route4Me's operational optimization platform combines high-performance algorithms with data science, machine learning, and big data to plan, optimize, and analyze routes of almost any size in real-time.