Why Route Optimization Software Is Way Better Than Google Maps

woman in the car planning a route using a Google Maps application using Google maps route optimization algorithm on Apple iPhone 6S.
Featured image credit: bombuscreative/iStockphoto.com

Is Google Maps route optimization right for me?

Google Maps route optimization can work great for personal use. However, if you are a business, then you might want to consider route planning software.

You probably have a printer at home that you use for those occasional times when you need a copy or two or some document.

Would you use the same printer to print hundreds of pages a day at work?

Of course not. That would be ridiculous. Nicolas Cage attempting an Italian accent ridiculous. The equipment that works for your personal needs may not be able to handle more demanding work needs.

The same logic applies to Google Maps and route optimization software.

Google Maps route optimization is not recommended for commercial purposes. While Google Maps works fine for personal use, giving you great directions from one place to another, it doesn’t have all the features you need if you run a delivery service or some other business requiring your employees to drive around and arrive at certain locations at certain times throughout the day.

We’re not trying to disparage Google Maps here – it’s a great tool for people to use to get from Point A to Point B. When you need to plan multiple routes for multiple drivers, though, Google Maps isn’t going to cut it.

That’s why you need Route4Me. Our route optimization tool provides you with many features that Google Maps doesn’t have, such as:

Google Maps Route Optimization with Multiple Stops for Multiple Drivers

You can afford not to take the absolute fastest possible route to your destination for private use. If you waste five minutes, it’s no biggie.

Business is different. 5 minutes here, and there can add up. Therefore, if you have a driver running a multi-stop route and they’ve got 50 stops to make in a day, wasting five minutes here and there can really set you back. Being late to one stop might make you late to the next. That chain of lateness will upset a lot of customers, which will harm your reputation, as well as your profit-making potential.

Google Maps route optimization is only really useful when you’re going from one stop to a second stop. It’s not ideal for when you have more than two stops you need to visit, much less if you have dozens or hundreds of stops you make every day.

Why? Google Maps simply takes you to your customers in the same order you entered their addresses. It won’t tell you the shortest and most optimal path for reaching those addresses. It is not a great tool for route optimization for delivery businesses or any other field service businesses.

What is Route Optimization, And Why Should You Care?

Route optimization is planning one or multiple routes to minimize overall costs while achieving the highest possible performance under a set of given constraints and considering other routes that share the same purpose. And none of these purposes can be achieved if you do route optimization using a free route planner like Google Maps or engage in manual route planning.

A free route planner unlimited stops can help you here. It will help you plan well-optimized, foolproof routes no matter how many stops you enter. Simply upload your list of addresses and the software will do all the complex calculations for you. With Route4Me, you’ll get the perfect route within just one minute.

This will reduce your fuel expenses and allow you to serve more customers in less time. Most importantly, you’ll be able to keep your customers happy by being on time much more frequently.

So, why waste your time with Google Maps to optimize routes?

Want To See For Yourself How Route4Me Can Boost Your Profits?

Whether you want to slash the time it takes you to plan routes for your drivers, increase the number of stops they can make, or keep your customers satisfied knowing that your drivers show up on time… Route4Me helps you achieve that!
Start Free 7 Day Trial

Manage Delivery Time Windows With Zero Hassles

Your business’s survival hinges on your ability to make timely deliveries. Our route optimization software comes with a specific time window feature that helps you define a specific time duration for routes.

You can set the start time, the service time per stop, and the time before a driver hits the road again while the delivery route is being optimized, as shown below:

This protects you from costly legal penalties that would result from violating the FMCSA’s Hours of Service rule, which only allows for 11 hours of continuous commercial driving.

You can’t do that with Google Maps.

Another advantage Route4Me holds over Google Maps route optimization is our sunrise/sunset feature, which prevents accidents by keeping your drivers from driving with the sun in their eyes.

To use this feature, just go to the route editor and key in the zip code. Then, you can make your routes avoid those areas during sunrise or sunset.

Can Google Maps Route Optimization Track and Analyze Traffic Patterns ?

According to the Centre for Economics and Enterprise Analysis, America will waste $2.8 trillion from being stuck in traffic by 2030. If you can find a way to avoid traffic more effectively, you can save yourself a whole lot of money.

Google Maps can help you here to a certain extent, as it shows you the current traffic status.

But route optimization software is even more helpful, as it’s able to show you what traffic will look like in the future. Route4Me’s Predictive Route Optimization™ module takes billions of traffic patterns into account and re-sequences your routes to avoid bad traffic.

In a nutshell, Google Maps is reactive to traffic situations, while route optimization software is proactive. With Route4Me, you spend less time analyzing traffic statuses and your drivers are more aware of where traffic will be. Less work, better results. You can have your cake and eat it, too.

Avoidance Zones to Ensure Driver Safety and Faster Delivery

Some roads are always congested, while others have time-bound traffic. Needless to say, you should plan efficient routes so that your drivers can avoid these crowded roads and reach customers on time.

Google Maps route optimization or any manual routing methods can’t help you much here, but Route4Me has got you covered.

Route4Me’s route optimization software comes with a custom avoidance zones feature so your drivers can stay clear of zones that will cause delays. You can select pre-existing avoidance zones (like Manhattan, for example) or create up to 10 custom zones.

Go to the avoidance option in the route editor and click on “edit list” to draw new avoidance zones.

Our dynamic routing software will automatically avoid any streets inside this selected area. You can customize the selected area to fit your needs.

Avoiding Left and U-Turns to Reach Destinations Faster

Google Maps can show you how to get somewhere, but it won’t always tell you the best way to turn.

The shortest way to go isn’t always the fastest way to go. This is because, for a left turn or a U-turn, you have to wait for traffic to clear – so much so that going out of your way to take right turns instead will actually save you a lot of time.

UPS saves 10 million gallons of gas just by bypassing left turns.

There’s no way to set Google Maps up to avoid left turns. This is something you can do on Route4Me, though.

And for our clients across the pond and in other areas where you drive on the left side of the road, you can avoid right turns and receive the same benefit.

Delivery Notifications to Keep Customers Aware of their Package Status

Customers appreciate transparency. If you keep them updated about their delivery status, they’ll love you for it. It’ll be one more reason for them to keep coming back to you for their delivery needs.

Google Maps, of course, isn’t going to tell your customers anything. But Route4Me’s last mile delivery optimization software offers three features for keeping your customers up to date:

1. On-Approach Vehicle Tracking Map

Your customers can see the delivery vehicle’s current location and the estimated time of arrival on a map.

2. Arrival SMS Notifications

This feature sends an SMS to the customer when the driver arrives at the delivery location.

3. Geofence-Triggered SMS

The customer will receive an SMS when the drivers are close by, which allows them to get ready for the driver and helps your driver quickly get back on the road and on to the next customer.

Other things Route4Me can do that Google Maps can’t include:

  • Automatically adjust ETAs to changing circumstances (such as sudden traffic)
  • Show drivers exact drop-off locations (sometimes, an address alone isn’t enough)
  • Manage weight, vehicle load, and capacity constraints
  • Use GPS technology to track and instruct your drivers in real-time

When Google Maps Route Optimization Is Good Enough

Again, Google Maps isn’t completely useless. Route optimization with Google Maps will work just fine for fleet management if:

  • You don’t want to know where your drivers are and what they’re doing on the road
  • You don’t want to lower your insurance premiums
  • You don’t want to monitor and improve the quality of your customer service

But if you do want any of those things, then Google Maps route optimization isn’t going to cut it. You’ll need a route planner. And with route optimization software, you get access to geofencing, electronic signatures, and many other valuable features. These features will allow you to significantly reduce your expenses, increase your revenue, and keep things in optimal order.

Long story short, save Google Maps for home use. When you’re making money, Route4Me is the only sensible route optimization option. If you are running a business you shouldn’t rely on free mapping tools for planning routes

Want To See For Yourself How Route4Me Can Boost Your Profits?

Whether you want to slash the time it takes you to plan routes for your drivers, increase the number of stops they can make, or keep your customers satisfied knowing that your drivers show up on time… Route4Me helps you achieve that!
Start Free 7 Day Trial

About author: Rahul Dasgupta

Rahul Dasgupta is a content writer with over 20 years of work experience. He holds a master’s degree in computer science and has written thousands of blog posts on route planning and scheduling, making it easy for readers to learn about these complex topics. Rahul enjoys playing tennis in his spare time and loves cuddling with his pet labrador Shinu. Rahul is a big fan of Roger Federer, Messi, and Bill Gates - he admires their drive to be the best at what they do and their philanthropic efforts.


About Route4Me

Route4Me has over 40,000 customers globally. Route4Me's Android and iPhone mobile apps have been downloaded over 2 million times since 2009. Extremely easy-to-use, Route4Me's apps create optimized routes, synchronize routes to mobile devices, enable communication with drivers and customers, offer turn-by-turn directions, delivery confirmation, and more. Behind the scenes, Route4Me's operational optimization platform combines high-performance algorithms with data science, machine learning, and big data to plan, optimize, and analyze routes of almost any size in real-time.