Why Every Sales Manager Needs Sales Territory Mapping Software (And How Route4Me Can Help)

Why Every Sales Manager Needs Sales Territory Mapping Software (And How Route4Me Can Help)

Sales territory management is more important than most sales managers realize. By effectively managing a territory, you can boost team morale, enlarge your customer base, increase your sales performance, and revenue. Sounds good, right?

But planning and managing your territories can be difficult. If you try to do it on a spreadsheet or piece of paper, it’s going to be extremely tedious and time-consuming, and even after all that effort, you can’t guarantee accuracy. In a complicated process like this, it’s easy to make a mistake along with the way and ruin hours of work.

It makes much more sense to use sales territory mapping software instead of doing this by hand, as software can guarantee accuracy, and it’ll save you a lot of time.

The sales mapping software will improve market coverage. Your sales team will be more efficient, you’ll have better sales data, and have a significant advantage over your competitors.

And those aren’t the only benefits of sales territory mapping software…

Why You Need Sales Territory Mapping Software

Easy Region Management

Being able to see all your sales territories on one map makes it easy to see the big picture. With Route4Me’s mapping solution, you can zoom in on areas to see more details, such as assigned sales reps or customer types, or zoom out to see the whole territory. This will help you see things you didn’t notice before and make more informed business decisions.

Balance Your Territories

If one of your sales reps has more work than your other sales reps, that can lead to a few problems. That sales rep will feel overworked, which will make them resent the other sales reps with lighter workloads. But they’ll also get more money from commissions than your other salespeople, which can create resentment from other sales reps. It’s a Catch-22 that you want no part of, trust us.

You’re much better off if all your salespeople have more or less the same workload. With our route mapping software, you can divide all your assignments evenly among your sales reps with just the touch of a button.


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Improved Collaboration

Route4Me’s route optimization software is cloud-based, so your sales team can collaborate with the home office from any location at any time, as long as they have an internet connection. This constant availability makes your whole operation much more productive, which means you can make more money.

Lead Generation

Map routing software helps each sales rep visualize the territories they are responsible for. By focusing their attention on their territory,  your team members will be more efficient and convert more prospects into paying customers.

The Route Optimization Factor

Sales territory mapping software also offers route optimization capabilities. By using the most efficient routes possible, you’ll see the benefits of reduced transportation costs, improved fuel efficiency, and an increased number of customers covered.

Better Sales Forecasting

Vehicle route planning leads to improved sales forecasting because you can use it to identify sales targets and pinpoint areas that you should be devoting more resources to. Those who don’t use this tool are missing out on a lot of sales opportunities…

How Route4Me Can Help

Route4Me offers several critical features that make it the preferred choice for sales territory mapping.

Interactive Map Screen

Route4Me comes with an interactive map feature that shows you where you’re performing well and where you’re not. With this information, your field sales team will know where they should be focusing their attention.

Color Coding

All leads are not equal: some are hot, while others are ice cold. Route4Me offers a color-coding feature that allows you to mark your leads by color (for example, you could use red for a lead that’s ready to buy and blue for a lead that you’ve never contacted before). This is yet another way that Route4Me helps you focus your resources where they’re most needed.

Territory Management

With Route4Me’s territory management feature, you can draw a territory, name the territory, choose a color for its display on the map, save regions as groups, and plan routes based on the selected territory. You can add an unlimited number of territories by repeating the process. You can even draw overlapping territories and hide or display a specific territory on the map.

You can use this feature to separate your sales reps into different regions or geographical areas in such a way that each sales rep’s set of stops is relatively close together. This way, your field sales reps can visit more clients in the same amount of time. Naturally, visiting more clients leads to more sales opportunities.

GPS Tracking

It’s great to be able to provide your sales reps with the best possible instructions for getting to where they need to go, but how do you know if they’re actually following those instructions?

By using GPS tracking, that’s how. You can track your salespeople in real-time on Route4Me, so you’ll be able to see when a sales rep is drifting off course. In that case, you’ll be able to call them and quickly guide them back to the right route. Your sales reps won’t get lost again.

Also, sales reps have pretty unsupervised jobs, so it’s normal for some of them to take long, unsanctioned breaks or straight-up run personal errands on company time. You’re paying for their gas, and you’re paying for their time, so you can’t let that slide. GPS tracking allows you to always keep an eye on your salespeople and stop that kind of waste from happening.

Add Notes

Route4Me comes with an “Add Note” feature which enables your sales reps to add notes and give routes additional context.

Showing how to use Route4Me's Add Note feature

All these notes are centralized, so you and your sales team can access them at any time and from anywhere.

Route Optimization

You need your sales reps to reach prospects on time. Being late can easily blow a sale.

Google Maps can help to some extent but it’s not ideal for multi-stop routing and territories-based planning. However, getting there on time is easy when you have Route4Me. All you have to do is plug in the set of addresses with zip codes you need to visit, and in less than 30 seconds our program will consider all the relevant factors (traffic, weather, construction, etc.) and produce the most efficient route possible for hitting those stops. Having the most efficient route really reduces your expenses, and it means you can make more money, as you’ll have extra time for visiting more potential customers.

So, how do you manage your territories? Have you ever used sales territory mapping software before? Let us know in the comments section below.


Want To See For Yourself How Route4Me Can Boost Your Profits?

Whether you want to slash the time it takes you to plan routes for your drivers, increase the number of stops they can make, or keep your customers satisfied knowing that your drivers show up on time… Route4Me helps you achieve that!

Start Free 7 Day Trial

About author: Rahul Dasgupta

Rahul Dasgupta is a content writer with over 20 years of work experience. He holds a master’s degree in computer science and has written thousands of blog posts on route planning and scheduling, making it easy for readers to learn about these complex topics. Rahul enjoys playing tennis in his spare time and loves cuddling with his pet labrador Shinu. Rahul is a big fan of Roger Federer, Messi, and Bill Gates - he admires their drive to be the best at what they do and their philanthropic efforts.


About Route4Me

Route4Me has over 40,000 customers globally. Route4Me's Android and iPhone mobile apps have been downloaded over 2 million times since 2009. Extremely easy-to-use, Route4Me's apps create optimized routes, synchronize routes to mobile devices, enable communication with drivers and customers, offer turn-by-turn directions, delivery confirmation, and more. Behind the scenes, Route4Me's operational optimization platform combines high-performance algorithms with data science, machine learning, and big data to plan, optimize, and analyze routes of almost any size in real-time.