Every company wants to expand their reach and make more money.
One way to do that is to visit more prospects in the field. The more prospects you visit, the more you will convert into actual paying customers. You know that. Everyone knows that. But what are you supposed to do about it – hire more sales reps? Hiring more reps would increase your payroll, and it would put you on the hook for more gas and vehicle maintenance as well. Can you afford all that? Probably not.
That’s why you need route optimization software. Such software allows you to expand your business without the expense of expanding your staff.
The Solution to Better Field Sales Management
When you use route optimization software, all the routes you give your team members will be as efficient as possible. Your field reps will be able to visit more prospects every day without needing to speed or drive recklessly to do so. You can make more money without hiring more employees. You can have your cake and eat it too.
Another benefit to route optimization is that it saves you a lot of time. Planning routes manually usually takes hours. But when you use a road trip planner, it only takes 30 seconds or less. Those extra hours give you more time to evaluate your employees, connect with clients, and do everything else you need to do to make your business successful.
The best route planners do more than just optimize routes, though. Territory mapping, color coding, and notes are other key features you should look for.
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Territory Mapping
Sending your drivers back and forth across your entire service area is a huge waste of time and gas. A territory mapping feature allows you to divide your service area up into different territories and assign a driver to each territory. When each rep’s set of stops is closer together, they’ll be much more productive.
Color-Coding
You can use this feature to assign a color to each of your stops. For example, as a sales manager, you could mark your hot leads red and your cold leads blue. This’ll help you keep everything organized.
Add Notes
This feature gives drivers the ability to add notes to routes. These notes might include the keycode to a gate or instructions for how to deal with a stop that has multiple entrances (such as a hospital or university). Notes add context to routes, so that if a new driver has to take over a route for some reason, they’ll have all the information they need to avoid delays and make it to every stop on time.
So, do you have any questions about how route optimization software helps businesses attract more buyers and increase field sales? Feel free to let us know in the comments section below.
Want To See For Yourself How Route4Me Can Boost Your Profits?
