GPS tracking software is an excellent tool for improving fleet efficiency.
It lets you see what your drivers are doing in real-time, so you’ll always know which drivers are performing well and which drivers could use a little more training. GPS tracking also makes it much easier to keep track of your fuel costs, idle time, and many other factors related to your expenses. It can help you recover stolen vehicles, too.
And yet, despite all these benefits, a lot of businesses are still wary of GPS tracking software. They don’t understand it; they’re not sure it’s worth investing in. It doesn’t help that there are many negative assumptions people make about GPS technology that simply aren’t true.
So let’s go ahead and bust a few of those myths, shall we?
Myth #1: GPS Tracking Is Big Brother
From 1984 to The Wire, surveillance is a subject that pop culture covers constantly. It’s an idea that interests and upsets many people. No one wants to be watched all the time.
The concept of surveillance earned an even worse rep when the far-reaching nature of NSA spying programs was revealed a few years ago.
Because of this, a few of your drivers may object to GPS technology in the workplace. That’s to be expected.
While it’s reasonable for employees to be concerned about privacy, companies don’t start using GPS tracking so that they can spy on their employees. They use it as a way to make more money. It’s as simple as that.
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You can alleviate these concerns by showing employees how GPS tracking will benefit them. For one, it’ll help them avoid road closures and heavy traffic. That means they’ll be on time more often, which is good for their professional reputation and increases their chances of getting a pay raise or promotion.
Get your employees to see the big picture. GPS tracking allows you to make more money, and when your business is doing well there’s no reason to let go of anyone. What’s good for the business is good for its employees. GPS tracking improves job security.
Myth #2: Implementing GPS Technology Will Cost A Fortune
High tech can be a little pricey.
The thing about GPS tracking software, though, is that the profit it produces by improving efficiency is far greater than the cost of the software itself.
Taking unnecessarily long routes is a huge waste of gas and wages. The same is true with running into traffic that could have been avoided. That’s why market leaders like FedEx and UPS invest in GPS tracking software.
Myth #3: The Information Collected With GPS Tracking Software Isn’t Useful
In addition to helping your drivers get to where they need to go, GPS technology can be used to collect detailed information about your fleet’s driving habits.
But many people aren’t quite sure what to do with this information.
One thing you can with this info is use it to identify waste and cut expenses. GPS tracking shows you how fast your drivers are driving, so you’ll be able to see if one of your drivers tends to speed a lot. In that case, you can tell them to slow down, which brings down your fuel expenses. You wouldn’t have even known about this issue without GPS tracking.
Pairing GPS tracking software with route optimization software will make your company even more efficient.
Route4Me’s final mile delivery software comes with a GPS tracking feature. Information obtained by GPS tracking is immediately put to use by our routing optimization software to provide you with optimized routes that are updated in real-time. This allows your drivers to easily avoid obstacles that pop up suddenly, such as traffic jams caused by accidents.
In short, GPS tracking software will get you the data, but vehicle route planning software with a GPS tracking feature makes that data much more useful.
Myth #4: Training Drivers To Use The Software Is A Huge Investment
If you’ve ever introduced new technology to your business before, you know that it can take a while for employees to adjust.
Time is money. The longer it takes your employees to learn how to use new technology, the more money you’ll lose from lost productivity.
This isn’t much of a problem with GPS tracking software, though. It’s easy to use. Your drivers will be proficient in no time.
GPS tracking software is quickly becoming a mainstay in vehicle-dependent companies. The amount of time and money it saves businesses makes this technology an absolute must-have.
No matter the size of your fleet or field sales team, you’ll benefit from GPS tracking and route mapping software.
Do you have any questions about GPS tracking technology? Let us know in the comments section below.
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