Grocery Delivery Woes: Why Google Maps Is Not The Answer

Grocery delivery guy handing goods to customer
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Grocery delivery is much more challenging than any other type of delivery. You need to make all of your deliveries quickly, because particularly perishable items like dairy products and frozen meals can spoil in just a couple hours.

Also, your customers will almost always expect deliveries to be made on the same day that they placed their order. You’ll need the right software if you want to consistently provide successful same-day grocery delivery.

A free route planner like Google Maps isn’t going to cut it. When you try to optimize routes using Google Maps, you’re not going to get the best results. Your delivery drivers will end up traveling more than necessary, which means you’ll need to pay for more wages and fuel than necessary. And your drivers might arrive late, which will upset your customers – especially if any of their groceries are spoiled.

Local grocery delivery service providers that rely on Google Maps should stop doing so immediately. In this post, we’ll reveal exactly what’s wrong with using Google Maps for grocery home delivery, and we’ll show you what you should use instead.

Why You Shouldn’t Use Google Maps

1. It Can’t Plan Multi-Stop Or Multi-Driver Routes

Google Maps is good for one person going to one location. So, if you only have one driver and one customer, then maybe it can work for you.

But if you need to plan routes for multiple drivers using the same set of stops, or even if you just need to visit multiple stops with one driver, then Google Maps isn’t going to be able to optimize your route for you. It doesn’t do the complex calculations that are needed to provide these capabilities.

Long story short, Google Maps is not an ideal free route planner for unlimited stops.

2. It Doesn’t Optimize The Order Of Your Stops For You

Google Maps can technically plan a route for multiple stops, but it will only arrange your stops in the same order that you entered them in. It won’t rearrange your stops in the optimal order. You’ll need to figure that out yourself, and that can take a long time. You also might make a mistake, which would delay your drivers and hurt your reputation.


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3. It Can’t Predict Traffic Or Weather Conditions

Real-time traffic conditions can be displayed on Google Maps, but it won’t show you what traffic is going to look like in the future. Google Maps won’t predict the weather for you, either. These factors have a huge effect on real-world driver performance.

RELATED: How a Road Trip Planner Helps You Avoid Traffic, Bad Weather And Construction Delays

4. It Doesn’t Show You What Your Drivers Do On The Road

Optimized routes won’t do you any good if your drivers don’t actually follow the routes you give them.

Unfortunately, Google Maps can’t help you keep track of your drivers. If they’re late to a stop, it might be because there was an accident on the highway and they couldn’t avoid the delay… or, it might be because they were slacking off and taking an unsanctioned break when they should have been working. There would be no way for you to know.

5. It Can’t Improve Driver Safety

Google Maps also can’t show you when your drivers are speeding. If you can’t determine when this dangerous driving behavior is happening, you won’t be able to stop it.

RELATED: Driver Safety: Top Three Ways to Ensure Your Operation Runs Smoothly

6. It’s Not A Comprehensive Tool

Google Maps is feature-poor. It basically only does one thing. It won’t eliminate the need for physical delivery logs or customer signatures, and it doesn’t provide you with reporting and analytics data that would help you understand your business better.

What You Should Use Instead

Clearly, Google Maps is not the answer to your grocery delivery problems. But what is, then?

It’s delivery route optimization software.

Such software can do all the things that Google Maps can’t. Here’s a quick rundown of some of the features that the best grocery delivery app has to offer:

  • Route optimization – In less than 30 seconds, plans efficient routes for multiple stops that account for weather, traffic, construction, sunrise/sunset times, vehicle loading and weight capacity, and many other factors
  • GPS tracking – Tracks each vehicle’s location and speed in real-time
  • Speed alerts – Immediately informs you if a driver goes over the speed limit
  • eSignature – Drivers can use their mobile devices to collect customer signatures
  • Customer portal – Customers can monitor the status of their inbound visits themselves, which reduces the number of calls made to your support staff and improves customer satisfaction
  • Customer alerting and notifications – Customers are automatically notified when your driver is about to arrive
  • Reporting and analytics – Shows you important data, including fuel cost, total stops completed, routes completed per day, and average time on site, in one simple dashboard
  • Dynamic stop insertion – Automates the process of finding the best place to put a new stop in the order of an established multi-stop route
  • Barcode scanner – Allows field reps (both Android and iOS users) to save time by scanning barcodes at each destination
  • Mock routes – Allows you to review the expenses and revenue generated by a hypothetical route before you make any commitments

So, is there any reason why you would still want to do route planning on Google Maps? Do you have any questions about using a delivery route planner app? Feel free to let us know in the comments section below.

Finally, answering these three questions correctly will confirm that you understand how route optimization software can simplify your grocery delivery process:

  1. How can a multiple route planner improve driver safety?
  2. How long does it take to plan routes with routing optimization software?
  3. What are the benefits of a GPS tracker app?

Want To See For Yourself How Route4Me Can Boost Your Profits?

Whether you want to slash the time it takes you to plan routes for your drivers, increase the number of stops they can make, or keep your customers satisfied knowing that your drivers show up on time… Route4Me helps you achieve that!

Start Free 7 Day Trial

About author: Rahul Dasgupta

Rahul Dasgupta is a content writer with over 20 years of work experience. He holds a master’s degree in computer science and has written thousands of blog posts on route planning and scheduling, making it easy for readers to learn about these complex topics. Rahul enjoys playing tennis in his spare time and loves cuddling with his pet labrador Shinu. Rahul is a big fan of Roger Federer, Messi, and Bill Gates - he admires their drive to be the best at what they do and their philanthropic efforts.


About Route4Me

Route4Me has over 40,000 customers globally. Route4Me's Android and iPhone mobile apps have been downloaded over 2 million times since 2009. Extremely easy-to-use, Route4Me's apps create optimized routes, synchronize routes to mobile devices, enable communication with drivers and customers, offer turn-by-turn directions, delivery confirmation, and more. Behind the scenes, Route4Me's operational optimization platform combines high-performance algorithms with data science, machine learning, and big data to plan, optimize, and analyze routes of almost any size in real-time.