Using Route Mapping To Increase Lead Conversions

How can you use route mapping to increase lead conversions? There are only so many hours in a day. Your resources are limited. You have a certain number of sales reps, and each of your reps is only able to visit a certain number of prospects every day. Remember, the more visits your sales reps makes, the more prospects they will convert into paying customers! Visiting more prospects will allow you to make more money. That is obvious.

But, in most cases, you need to hire more employees in order to visit more prospects, and hiring new employees costs a fortune. It is more than just another salary – adding another member to your team will require you to pay for more taxes and benefits as well.

What if there were a way to visit more prospects without hiring more employees? With route mapping software, you can have your cake and eat it too. Route optimization software like Route4Me guarantees that every route you give your drivers is 100% accurate and optimized.

With more efficient routes, your reps will be able to visit more prospects every day without having to rush to do so. That means you can convert more prospects into customers without adding a single dollar to your payroll.

Route4Me has other productivity improving features, too. With territory mapping, instead of sending all your reps back and forth across your entire service area, split your area up into different territories and assign a rep to each territory. You will save a lot of time and gas this way.

Through color coding, you can choose a color for each one of the stops on your map. This will help you keep everything organized.

When you perform route mapping with Route4Me, in no time, you can easily convert those prospective customers to paying customers!

About author: Dominic Walker

Dominic Walker works as a content marketer as part of Route4Me’s worldwide remote workforce. A teacher of over 15 years, Dom knows how to break complex ideas down to the very basics and explain them in a digestible way. He loves answering questions, so if you’re wondering about route optimization, jazz guitar, or how to land a fat bass, Dom is your guy.