Grow Revenue with the Right Route Optimization Platform

To expand your business, you need to hire more employees. But to afford the expense of new employees, you need to expand your business and increase your income first. That’s one tough catch-22 to deal with as a business-owner. Indeed, employees are expensive. In addition to salaries, you’ll be on the hook for training, benefits, and other expenses as well. If only there were a way to expand your business without hiring more employees…you can, with the right route optimization platform.

Yes, you can have your cake and eat it too. By making your employees more productive, you can serve more customers without expanding your staff (which means without expanding your payroll). Route optimization software will make your employees more productive. It guarantees that every route you give your drivers is the most efficient route possible.

Route optimization software has other standout features. It can make sure your employees are doing what you want them to do. Of course, optimized routes won’t do you much good if your drivers don’t actually follow the routes you give them. This is why the best route planners have GPS tracking capabilities. GPS tracking will show you exactly where your drivers are in real-time. It’ll show you how fast they’re going, too. That way, you can check in on a driver whenever you want to make sure they’re sticking to their route and staying on schedule.

Another feature is being able to divide and conquer. Territory Mapping is another feature you should look for in your route optimization solution. It’s a waste of time to send your drivers back and forth across your entire service area. Instead, you should break your service area up into different territories and assign a driver to each territory. A territory mapping feature allows you to do exactly that. Your drivers will be able to be more productive when all their stops are closer together.

About author: Dominic Walker

Dominic Walker works as a content marketer as part of Route4Me’s worldwide remote workforce. A teacher of over 15 years, Dom knows how to break complex ideas down to the very basics and explain them in a digestible way. He loves answering questions, so if you’re wondering about route optimization, jazz guitar, or how to land a fat bass, Dom is your guy.