Can’t Afford Growth? Route Optimizers Change the Math

You’re probably thinking you can’t expand because new driver costs might bankrupt you if your sales slow down. Face it: it costs money to make money.

Expanding is expensive. You need to hire more drivers, get more vehicles, and spend more on fuel. When you hire a new driver, you’ll be on the hook for more than just a salary. There’s also training, benefits, and other costs to consider. And when you buy a new vehicle, in addition to the cost of the car itself, you also need to pay for repair bills, registration fees, and other expenses. But if you run a small business with a thin profit margin, you probably can’t afford to take on all those expenses.

Rather than investing in more resources, you can improve efficiency instead. Your business doesn’t need more employees to expand. When your drivers have the right tools, they can be more efficient and visit more stops every day without having to rush to do so.

Route optimization software makes your drivers more efficient. When they’re using an optimized route, each one of your drivers will be able to serve more customers. You can grow your business without investing in more resources.

Planning routes is hard. Even if there weren’t any other cars on the road, figuring out how to best navigate complex street systems can be pretty confusing. But there are other cars on the road. And in addition to traffic, you need to deal with weather, construction, and other factors that make route planning even more complicated.

Many factors make it impossible to guarantee that you’re giving your drivers the most efficient routes possible. At least, it’s just about impossible when you don’t have any help. Route optimization software allows you to get the most out of what you spend on labor and fuel.

About author: Dominic Walker

Dominic Walker works as a content marketer as part of Route4Me’s worldwide remote workforce. A teacher of over 15 years, Dom knows how to break complex ideas down to the very basics and explain them in a digestible way. He loves answering questions, so if you’re wondering about route optimization, jazz guitar, or how to land a fat bass, Dom is your guy.