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How to Provide World-Class Customer Service with Route Optimization

Your business won’t make it unless you have good customer service. Punctuality is absolutely vital to the long-term health of your business. If you can’t manage to show up on time consistently, your customers won’t stay your customers for long. They’ll leave you for one of your competitors. Worse yet, they might leave you a bad review online. That’ll make it harder for you to attract new customers, too.

Improve punctuality and of course, customer service, with the right technology. Route optimization software guarantees that every route you give your drivers is the most efficient route possible. Your drivers will show up on time more often.

Route optimization isn’t the only thing route planning software can do for you. With GPS tracking, you can trust but verify. Drivers are almost always unsupervised. Sometimes, they might stop for an unsanctioned break when they’re on the clock. You can’t see them, so how do you know? A GPS tracking feature will show you what your drivers are doing in real-time.

ETAs that update automatically keep your customers in the loop. Also, GPS tracking makes ETAs incredibly accurate. They’re based on the actual position of the driver’s vehicle. If there’s a delay, the customer will know about it immediately. Delays are never ideal, but the sooner the customer knows about it, the better.

With Geofencing, you can give your customers a head’s up. Geofencing allows you to draw custom borders over a real-world map. You can set it up so that when your driver passes through a geofence, the customer gets a text message. They’ll appreciate the notice.

Instead of sending your drivers back and forth across your entire service area, you can use territory mapping to break your area up into different territories and assign a driver to each territory. Having each driver’s set of stops closer together will make your entire fleet more efficient.

About author: Dominic Walker

Dominic Walker works as a content marketer as part of Route4Me’s worldwide remote workforce. A teacher of over 15 years, Dom knows how to break complex ideas down to the very basics and explain them in a digestible way. He loves answering questions, so if you’re wondering about route optimization, jazz guitar, or how to land a fat bass, Dom is your guy.