Growth is always positive for a business, right? Not exactly. It’s only a good thing when you’re prepared to handle it. Imagine this scenario: your marketing efforts have paid off, and you just attracted a bunch of new customers. But your drivers are already working as hard as they can, and you can’t afford to hire any new drivers. You don’t want to stretch your drivers too thin. If you assign your drivers more customers than they can handle, they’ll start showing up late. You’ll earn a reputation as an unprofessional, unreliable organization. This will make many of current customers leave you for one of your competitors, and it’ll make it hard to attract new customers, too.